Unsubscribes and the suppression list
How opt-outs are honored automatically.
Every outbound email includes an unsubscribe link and List-Unsubscribe headers.
- Clicking the link, replying "remove me", bouncing or complaining adds the address to your organization's suppression list and stops all sequences for that contact.
- The suppression list is checked immediately before every send.
- You can add emails, domains or companies manually in Settings → Suppression list (e.g. existing customers or legal requests).
Never remove an entry to re-contact someone who opted out.
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