Blog
Practical guides for B2B outbound
Straightforward articles on targeting, deliverability, compliance and measurement. No hype, no invented statistics.
- Getting started 4 min read
How to start B2B outbound: targeting, sequence, follow-ups, measurement
A practical first-campaign plan for B2B outbound: pick a narrow target, write a short message, plan follow-ups, respect the rules and measure what matters.
Read the article - Deliverability 4 min read
SPF, DKIM and DMARC explained simply, and how to ramp up sending volume
What SPF, DKIM and DMARC do, how to set them up step by step, and how to increase your sending volume gradually. No promise to avoid spam, only good practice.
Read the article - Compliance 4 min read
B2B prospecting and GDPR: what the CNIL expects
Legitimate interest, relevance to the person's job, information, easy opt-out and objection: a practical summary of the rules for B2B email prospecting in France.
Read the article - Measurement 4 min read
How to measure an outbound campaign: reply rate, meetings and A/B tests
Which numbers to track, how to compute them, why open rates mislead and how to run an A/B test without fooling yourself.
Read the article